Consulting
Change, from inside your business.
I’m the founder of Silver Lining Marketing. Founder-led and newly funded teams bring me in to own the marketing function, build the engine, and hand it back running after I leave.
What that has looked like:
- 212 meetings · $7.4M stage-0 pipeline
- Conversational email program at 6sense: 42 campaigns across 63,000 contacts and 12,300 accounts, no added headcount.
- ~$1M pipeline × 3 initiatives
- At Caspian Studios, roughly half of company pipeline. Newsletter grown 5× (500 to 2,500+), webinars to 1,500+ registrants, LinkedIn CPL down 30%.
- 58% → 0.13%
- Untracked GA4 traffic fixed in a single afternoon for a pre-Series A healthcare SaaS. No agency, no budget.
How I work
// 01
Lead
Interim and fractional leadership of your marketing function: positioning and narrative, demand and lifecycle programs, sales and SDR enablement, and the operating rhythm.
// 02
Build
I build the engine and the playbooks, and bring in specialist help when a project needs it, not a permanent agency retainer.
// 03
Hand it back
I step in, run it, and leave it working: documented, staffed on your side, and running after I'm gone.
Previously at
Or email me directly: jolie@revenuemind.co
If you want the rest of the picture first, there's the short version of my story and the podcast.
Anything that isn’t a consulting engagement (guest pitches, speaking, book questions) comes to me directly.